# identity.md

## Organization Overview
- **Company Name:** Comvita
- **Mission:** To inspire people to live healthy lives, continuing the vision of its founders by researching and selecting sources of natural ingredients to support health and well-being.
- **Company Structure and Legal Entity:** Details forthcoming.
- **Founded Date and Location:** Founded over 50 years ago, originating from New Zealand.
- **Size and Scale:** Details forthcoming.

## Leadership & Team
- **Key Leadership Profiles and Roles:** Founded by Claude Stratford and Alan Bougen.
- **Team Structure and Departments:** Details forthcoming.
- **Company Culture and Values:** A pioneering spirit in Mānuka Honey, committed to natural ingredients, sustainable sourcing, and supporting overall health and well-being.
- **Team/About/Leadership/People links:** https://comvita.com/pages/our-story

## Operations & Structure
- **Business Model and Operational Approach:** Provides premium Mānuka honey, bee propolis, and wellness products, sustainably sourced and crafted with care to support health.
- **Location(s) and Geographic Presence:** Primarily operates from New Zealand, with products available globally.
- **Key Partnerships and Affiliations:** Details forthcoming.